Christmas is not only the most important time of the year for sales, but also an opportunity to promote sustainability. Choosing sustainable spirits like Amaronauta 's means not only offsetting environmental impact, but also spreading a message of conscious consumption, turning the holidays into a time of quality and respect for the planet.

Today, Oct. 28, we celebrate the first World Amaro Day, a day that renews the role of bitters by transforming them from a simple digestive to the star of modern mixology and a symbol of sustainability. No longer relegated to the end of a meal, bitter becomes an integral part of the drinking culture, with mixologists reinventing it in innovative and refined cocktails.
Each bottle represents an opportunity to tell a story of responsibility: from the choice of natural ingredients to environmentally friendly production, bitters today are a vehicle for social and environmental values, capable of combining tradition and commitment to the future.

This year, Amaronauta is celebrating important milestones: we launched distribution in Italy with Proposta Vini, expanded into the Hong Kong and Australian markets, and sponsored Trieste Cocktail Week. We are also proud to have become a net-zero brand.

For the coming year, we will focus on consolidating our presence in Italy and expanding internationally. We plan to convert to a Benefit Society and develop a plan to further reduce emissions by introducing alternative packaging.

Amaronauta announces two important initiatives to strengthen its commitment to sustainability. We have partnered with Plastic Free Onlus, to reduce plastic pollution and support awareness and waste collection activities. In addition, Amaronauta used Climate Partner 's services to calculate and offset CO2 emissions, contributing to afforestation and reforestation projects.

Amaronauta won four major awards at the World Liqueur Awards 2024, including a gold medal for Best New Launch and Label Design, and a silver medal in the Taste and Bottle Design category . These awards emphasize product quality and excellence, rewarding both innovation and attention to design.