Christmas: A Sale Occasion, but with respect for the environment

The Christmas season is a magical time of connecting, sharing, and celebrating with family and friends. For many companies, it also represents the most important time of year for sales, especially for premium products like those we create at Amaronauta. But as the world lights up with joy and celebration, we need to turn the spotlight on an equally crucial issue: how to live the holidays responsibly, not only in moderation, but also with a keen eye on sustainability.

The Golden Moment for Sales

The holiday season is the golden season for the world of spirits. Gift-giving traditions, festive gatherings and celebratory toasts increase the demand for high-quality products. A bottle of craft bitters is not just a gift, but an experience, a symbol of care and attention.

For Amaronauta, Christmas represents not only a commercial opportunity, but also a chance to reaffirm the values we instill in every bottle: craftsmanship, authenticity and connection. At the same time, it is an ideal time to reflect on the impact that heightened consumption can have on the environment-and how we, as a brand, can make a difference.

Sustainable Spirits: The Perfect Gift for the Planet

Each of our bottles, made with passion, has a carbon footprint of 2.56 kg CO₂ eq. per 70 cl. This is a figure we share with transparency, because we believe that awareness is the first step toward change. Through partnerships with entities such as Plastic Free Onlus and collaboration with Climate Partners, we are committed to offsetting the impact of our product.

But sustainability is not limited to carbon neutrality certifications: it is a mindset, an approach that we want to promote. When our customers choose Amaronauta, they are not just buying a bottle; they are embracing a movement that focuses on quality and respect for the environment.

A Message of Conscious Consumption

Sustainable products not only reduce environmental impact, but can also inspire a change in mindset. The holidays are the perfect time to communicate this message. Here are three ways to promote more conscious consumption during Christmas:

1. Meaningful and Sustainable Gifts
   Choose gifts that tell a story. A sustainable bitter is a gift that speaks of values and can stimulate reflections on the importance of preserving our planet.

2. Creative Reuse
   Packaging also has its value. Opt for products that minimize waste or offer reusable solutions. Our bottles, for example, can be turned into home decorations or cocktail tools.

3. Support Transparent Brands
   Consumers increasingly value transparency. Showing actions taken to measure and reduce environmental impact, as we do at Amaronauta, builds trust and creates a deeper connection with those who choose our products.

Celebrating with Awareness

This Christmas, we raise our glass not only to happy moments, but also to choices that make a difference. Every sip of Amaronauta tells a story of tradition, quality and respect for the world we share. Together, we can turn the holidays into a celebration of conscious consumption.